Reading Room: Four Trends In Understanding Audience

Four Trends In Understanding Audience: Measurement, Streaming and Politics

“Is there a correlation between value and attention in the arts? Data’s in: the plus/minuses of live-streaming… Some ideas from a researcher on measuring aesthetic experience… How might the arts weigh in on politics without being dismissed? Why Are We Measuring Cultural Value In Attention? The currency of value is attention.”

By Douglas McLennan
Link: https://www.artsjournal.com/artsaudience/2016/10/16/four-trends-in-understanding-audience-measurement-streaming-and-politics/